Analysis of the hottest IPC market in mainland Chi

2022-09-22
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Analysis of industrial computer (IPC) market in mainland China

gkong introduction: after the financial crisis and labor shortage in China's industry and manufacturing industry, the importance of automation technology is obvious. As a product integrating computer technology and automation technology, industrial computer has made considerable technological progress in recent years, and the market application presents a new situation. This paper will describe it one by one from four aspects. Looking at the industrial computer market in the mainland in 2010, the end-user is still its largest application field. The growth rate of intelligent transportation, e-police, finance, medical and other subdivisions is the fastest, and the development potential is the largest in recent years

It has been more than 20 years since the industrial computer entered the Chinese Mainland market in the 1990s. During this period, the development of the industrial computer market was not smooth sailing. Different voices such as exploration, attempt, acceptance, recognition, criticism and progress were always heard. Some negative and preconceived impressions, such as the unstable industrial computer system and the fact that the industrial computer can only be used for monitoring but not for control, were always hovering in the minds of many engineers and technicians and never dispersed. The assertion that industrial computers are premature infants in the field of industrial automation has also been accepted and recognized by many people

however, with the rapid development of computer technology and automation technology, the process of the overall automation and informatization level of China's economy and society is also accelerating. As a product integrating computer technology and automation technology, industrial computer itself has made considerable technological progress in recent years, and its application in the mainland market has also presented a new situation, which is specifically reflected in the following four aspects:

first, from the perspective of the technological development of industrial computer products, the application of new technologies and new products such as fan free chassis for embedded systems, solid state disk box type and flat panel type, It adapts to the development trend of miniaturization, intellectualization and low power consumption of automation products, and has greatly improved the system stability of industrial computer, and also reduced the manufacturing and application costs

second, in terms of the form of industrial computer products, the definition scope of industrial computer products is expanding day by day, and even the conceptual distinction between industrial computer products and commercial PC, commercial workstation and other computer products is gradually blurred; In addition to the traditional 4U rack type industrial computer, other forms of industrial computer products, such as box type, panel type, single board computer, embedded, portable, industry-specific computer, have also been accepted by many customers and widely used in the market

third, in terms of the sales channel mode of industrial computer products, some suppliers (such as Yanxiang) have changed the original sales channel and mode, adjusted the focus of the sales strategy of direct sales distribution, and also changed the shipping quota of original machine, assembled machine and board. Behind these adjustments and changes is the deep consideration and market reaction of suppliers to adapt to the new situation of market development, improve customer satisfaction and seize market share

fourth, from the perspective of the downstream application industry of industrial computers, some traditional advantageous application industries of industrial computers (such as petroleum refining and chemical industry) are facing the challenges of commercial PCs and commercial workstations, and there is a great trend of decline or even replacement; However, some emerging application markets are emerging (such as e-police, finance and medical treatment), and show a rapid growth trend. The changes in the industrial computer downstream segmentation application industry will inevitably affect the competitive pattern of the industrial computer market in the mainland, which is most worthy of the attention and attention of all suppliers

based on this, Beijing Jiefu United Consulting Co., Ltd. timely launched the "2011 mainland industrial computer (IPC) market survey report" in April 2011, which systematically analyzed the overall market scale, market competition, industrial chain, segmented product market, OEM (CNC machine tools, plastic machinery, textile machinery, elevators), enduser (intelligent transportation, electric power, petroleum and petrochemical, iron and steel metallurgy) The third industry (military, finance, medical) and other three industry categories, 11 sub application market conditions, and focused on 11 major domestic and foreign suppliers such as Advantech, Advantech, Siemens. Now, some of the contents of the research report are summarized as follows, which are shared with insiders:

first, the market capacity of industrial control computers in the mainland has reached 3.83 billion yuan, and the market concentration is high.

the latest jfunity survey report shows that there were more than 50 industrial control computer (complete machine + board) suppliers in the mainland market in 2010, including about 30 traditional rack IPC suppliers, which jointly created a market scale of nearly 4billion yuan (complete machine + board). Among them, there were 8 enterprises with sales of industrial computer products exceeding 100 million yuan in 2010, accounting for 63.9% of the overall market share, and the market concentration is relatively high; The sales scale of other small and medium-sized enterprises is significantly different from that of large enterprises, which has become a complementary role in the overall market or a competitor in a few segments

second, in 2010, major enterprises in the industrial computer market in the mainland achieved rapid growth, and the overall market growth rate reached 35.2%. It is expected that the overall market growth rate will remain above 20% in 2011.

in 2010, both OEM machinery, enduser and the tertiary industry in the mainland have achieved rapid development, especially the output growth of injection molding machines, CNC machine tools and other products related to IPC products has exceeded 60%, It has effectively driven the market sales of IPC products (especially board and card products). According to the latest survey of jfonited, the overall market growth rate of industrial personal computers in the mainland reached 35.2% in 2010, of which 7 major suppliers with an annual growth rate of more than 40%. Looking forward to 2011, due to the gradual weakening of the market impact caused by the mainland's macroeconomic policy stimulus, and the relatively high sales base of the market in 2010, it is difficult for IPC suppliers to maintain the rapid growth momentum in 2010. Jfonited predicts that the overall growth of the mainland industrial computer market in 2011 will slow down compared with 2010, but it will still not be lower than the growth level of 20%, The driving force of its market growth mainly comes from the mainland's accelerating process of automation and information construction in recent years, which has increased the application proportion of IPC products in many industries, and several emerging application fields have quietly formed

third, the industrial chain of the industrial computer market in the mainland is complex, and the market segments of original machine, assembly machine, board and card form different competition patterns

because the industrial computer market in the mainland is divided into complete machine and board and card products, and the complete machine is divided into original machine and assembly machine, plus there are two sales modes of manufacturer direct sales and agent distribution, and the downstream application industry is relatively scattered, This makes the industrial chain of industrial computer appear messy and complex. The latest "Market Research Report" of jfonited strives to restore the original appearance of the industrial chain of this market, and finds that the three main links of the industrial chain of the mainland industrial computer market - Manufacturers' original machine, manufacturers' board cards, agents' assembly machine and other segmented product markets have formed different competition patterns, and the three links of the industrial chain have contributed 48.6%, 27.1% and 24.4% to the overall market capacity respectively. Moreover, in the three links of the industrial chain, the market concentration of the top four suppliers has reached 54.2%, 40.3% and 96.0% respectively, which means that the main market competitive power and competitive intensity of the three links of the industrial chain of the mainland industrial computer market are inconsistent. This objective feature of the industrial computer market in the mainland deserves the attention of all suppliers, because it is related to the enterprise's marketing policy. The size of polystyrene board test board or cement mortar test board: 70X70X20mm, 5 pieces, and the choice of channel mode

IV. with the development of embedded technology, this technology is relatively mature and reliable. Box type and panel type industrial computers, single board computers and industrial computers have been favored in emerging markets, while the original market situation of traditional rack IPC dominating the world is gradually changing

, The traditional rack industrial computer has been criticized and questioned by customers because of its inherent shortcomings such as system instability, high power consumption, high noise and so on due to the adoption of a cooling mechanism with a fan. Fortunately, at present, with the development of fanless embedded technology, this weakness of the traditional rack type industrial control computer has been fundamentally solved. Box type, panel type, single board computer and other forms of industrial control computer products have gradually flourished, especially in OEM, light industry, electronic semiconductor, electronic police, medical and other industries, there is a great potential to replace the traditional rack type industrial control computer; But at the same time, it should also be noted that the traditional rack type industrial control computer is still the inevitable choice of some large-scale industrial field communication and monitoring host computers due to its good scalability and compatibility, and the product performance of the traditional rack type industrial control computer itself is also constantly improving and improving. It will not launch the stage of history in a short time. It can be expected that the rack type IPC, box type IPC Panel IPC and other forms of IPC products will coexist for a long time, but their application platform will further move towards segmentation and specialization. The latest "Market Research Report" of jfonited has studied and discussed the application status of the four types of industrial computer segmentation products in the mainland. The report shows that in 2010, the size of the four types of industrial computer segmentation products in the mainland market, namely, rack IPC, box IPC, pannel IPC and other IPC, accounted for the overall market capacity respectively. Through microcomputer control, thin film micro motion operation panel and LCD dynamic display; 59.9%, 7.4%, 9.4% and 23.4% of the volume, and the corresponding market concentration and competition pattern are also quite different

v. three types of downstream application markets of industrial computers: OEM, enduser and the tertiary industry show different application needs for industrial computer products, and major suppliers form different competition patterns in the three types of fields.

jfunity's recently published "2011 mainland industrial computer market survey report" has made in-depth research and Exploration on the downstream segmentation application market of industrial computers, Including: OEM (CNC machine tools, plastic machinery, textile machinery, elevators), enduser (intelligent transportation, electric power, petroleum and petrochemical, iron and steel metallurgy), the tertiary industry (military, finance, medical) and other three industry categories, and 11 segmented application markets. It mainly answers the application rules and characteristics of industrial control computers in the segmented application market, the size of the segmented market, the competition pattern of the segmented market and the share of major suppliers. The report points out that in 2010, the market segments of OEM, enduser and the tertiary industry in the industrial computer downstream application market in mainland China accounted for 13.7%, 46.5% and 39.7% of the overall market capacity respectively. It can be seen that enduser is still the largest application field of industrial computer in mainland China, followed by the tertiary industry, and OEM is the smallest; Among them, intelligent transportation, e-police in enduser and finance, medical and other subdivisions in the tertiary industry have the fastest growth rate and the greatest development potential in recent years. The new changes in the downstream application market of industrial computer are the most worthy of the attention and attention of all suppliers. After all, whoever conforms to the trend of market development and seizes the market opportunity is likely to become the leader of the next market

in short, whether it is the new changes in the market or the final sales performance is encouraging, 2010 has become the past, and the expectant 2011 is on the way. It is reasonable to believe that with the sustained, rapid and healthy development of the economy in Chinese Mainland, the modernization of national social and economic life and the great progress of automation level, industrial personal computers still have strong vitality, increasing the consumption of CPE and extensive use. However, the road ahead is bumpy: the challenges of commercial PCs and commercial workstations still exist, and the competitive pressure of PLC and PAC is still very high

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