The hottest manufacturing information market will

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The manufacturing informatization market will face eight major changes. The Shenzhen hi tech fair was held on October 12th, 2004. Entrusted by the conference group committee, wangrulin, deputy director of the e-commerce special committee of the China information economics society, wrote this article for the guide of the Shenzhen hi tech fair. I hope this article can provide important guidance for accelerating the informatization construction of the manufacturing industry

manufacturing industry is an important pillar industry of China's national economy. China's comparative advantage in the future still lies in the manufacturing industry. Therefore, accelerating the information construction of manufacturing industry is of great significance to accelerate the process of modernization in China

in recent years, China's manufacturing informatization has made gratifying achievements. By june2003, the manufacturing informatization index had increased by 18%. The survey results of the "top 500 Chinese enterprise informatization" released by the national informatization evaluation center and Internet weekly show that more than 400 of the "top 500" are manufacturing enterprises

although China is transforming into a big manufacturing country, it should be noted that there are few varieties of products made in China, and the added value and technical content are still low. At present, there are fewer manufacturing enterprises that are really at the leading level in the global market. In terms of per capita labor productivity in manufacturing, it lags far behind developed countries. In particular, most of the main technologies for creating industries rely on foreign countries, the concentration of enterprises is low, and there are few products with independent intellectual property rights. In addition, small and medium-sized enterprise groups around large backbone enterprises have not been formed. There is still a long way to go to achieve the goals of informatization of decision-making, production process, market demand and production supply, enterprise management and social management

therefore, in order to accelerate the development of the manufacturing industry, both the manufacturing enterprises of manufacturing information products and the information products and solutions providers serving the manufacturing industry should grasp and understand the development trend and characteristics of the world manufacturing industry, and must analyze and see clearly the changes that have taken place and are taking place in the manufacturing information product market

feel the five changes in the world manufacturing industry

to study China's manufacturing information product market, we must understand and grasp the changes in the world manufacturing market

since the 1980s and 1990s, the international manufacturing industry has undergone major changes due to the promotion of information technology. This change is:

1. The transformation from physical manufacturing to "virtual manufacturing"

the transformation from physical manufacturing to "virtual manufacturing" is a significant change in the international manufacturing industry driven by information technology

virtual manufacturing can only be carried out under the condition of full development of information technology. By virtue of advanced information dissemination means and intangible assets, virtual manufacturing can integrate other people's resources and strength, and carry out overall planning or resource allocation with its unique core competence, so as to realize its strategic vision. For example, the famous Nike Company in the United States only produces the key air cushion system of "Nike shoes", and the rest are provided by external processing manufacturers. With its unique design ability, Nike focuses on the R & D and marketing of new products. Through the export of intangible assets, Nike manufactures and sells "Nike brand" sports shoes worldwide, and its output value has increased by 20% year by year

2. Transformation from complete manufacturing to networked assembly manufacturing

Networking provides the shortest path connection and the fastest transaction possibility between manufacturers and processing plants. Taking advantage of this advantage, the manufacturing industry has established parts processing bases worldwide, and its business model of taking charge of product assembly and marketing has achieved rapid development in recent years

for example, the 4.5 million parts of Boeing 747 aircraft come from nearly 10 countries, more than 1000 large enterprises and more than 15000 small enterprises. The automobile produced by the British assembly: its generator comes from Sweden; The control equipment is from Germany; Chassis and spring are from the United States; The body is from Italy

network has become the dispatching, command and control center of process control

3. Transformation from local manufacturing to transfer manufacturing at present, the general trend of transnational transfer of manufacturing industry is from developed countries to developing countries; Spread from leading technology countries to other countries. This kind of transfer is outstanding in two aspects

first, due to the increasing labor costs in developed countries, they began to move the traditional and labor-intensive manufacturing industries to developing countries one after another, making use of the cheap labor of developing countries to strive to gain cost advantages in global competition

the second is that enterprises in developed countries are facing increasing pressure from environmental protection, forcing them to move the resource and labor-intensive traditional manufacturing industries that have a greater negative impact on the environment to developing countries to implement pollution transfer

network makes this transnational transfer possible. Through purchasing and allocating raw materials, they dispatch and manage production, Through Markus Geier, sales director of diefenbach, he added: "The new fiberforge system is the fastest strip stacking system in the world and sells its products to the global market.

4. The transformation from pure manufacturing to manufacturing service industry

as the profits of the manufacturing industry as a whole are decreasing, while the profits of the knowledge intensive service industry are increasing, multinational manufacturing companies have adjusted their strategies to improve their competitiveness from product manufacturing to customer service Profitability of manufacturing

for example, General Electric (GE) clearly proposed to transform Ge from a manufacturing company to a service company, and has made strategic adjustments. The original manufacturing business is transferred or outsourced. The adjustment of the strategic structure of transnational corporations has also promoted the transnational transfer of manufacturing industry to a great extent

the United States clearly reflects the trend of this shift. In the 10 years from 1980 to 1990, 90.8% of us direct investment in India, 75.1% of us direct investment in Taiwan, 66.6% of us direct investment in Singapore and 75.1% of us direct investment in the Philippines have found the connection point between technology and capital in manufacturing or manufacturing services

5. Transformation from closed technology research to global cooperation research

strategic mergers and acquisitions among manufacturing enterprises have led to the reallocation of manufacturing resources. In the past, the technology research and development of manufacturing industry was mostly carried out independently in a closed state. In order to improve the life cycle of new technologies, reduce R & D risks and improve competitiveness, multinational manufacturing companies have gradually strengthened the global cooperation in R & D. In the Silicon Valley area of the United States, 30% of the research and development work is carried out in Japan and Europe, and 90% of the assembly work is carried out in the third world

Since 1990, Chinese Mainland has absorbed 230billion US dollars of foreign capital. As a manufacturing base in the world, multinational companies are transferring their R & D centers to China at an amazing scale and speed

according to the survey data released by UNCTAD, nearly 400 of the Fortune 500 companies have invested in more than 2000 projects in China. Many famous computer, electronic products, telecommunication equipment, petrochemical and other manufacturers in the world have accelerated their transfer to China. At present, it is not only the transfer of production, but also the integrated transfer including procurement, R & D, etc

not long ago, general electric, the ninth largest company in the world's top 500, clearly announced that its annual procurement in Chinese Mainland would reach 5billion US dollars by 2005. The R & D center established by the company in Shanghai has also become one of its three largest R & D centers in the world. Coincidentally, Motorola (China) also announced a few days ago that its R & D investment in Chinese Mainland will exceed 10billion yuan in the next five years. The annual output value is also expected to exceed 10billion US dollars, accounting for one third of the company's global total

through the research on the above five major changes in the manufacturing industry, we can see that China's manufacturing enterprises are already in a competitive environment with the integration of domestic and foreign markets and the integration of domestic and foreign competitors. That is to say, the informatization of manufacturing industry is carried out under the environment that enterprises actively participate in international competition and compete for international resources. In this process, manufacturing informatization only carries out computer design and manufacturing, the application of computer integrated manufacturing technology, and the technical leap and Realization of design means. Obviously, it is far from meeting the requirements of economic globalization and market competition

eight changes under the impact of the five major changes

under the impact and influence of the five major changes in the world's manufacturing industry, many changes have taken place in China's manufacturing informatization product market. Only by understanding, studying and grasping these changes can our self-produced information products keep pace with the times and meet the needs of the development of manufacturing enterprises

what changes have taken place in China's manufacturing informatization product market

1. Market players will change from solution providers to solution application providers. An important change in the development of China's network economy today is the end of the era when several or dozens of software manufacturers and information product suppliers rely on the media to confuse the market and create momentum. The majority of enterprises and entrepreneurs are taking the attitude that they are both the demanders of information and the consumers are the creators of information. With a swagger on the main battlefield of information consumption, it has become the main body of network information product consumption

this change in the dominant position will change manufacturing enterprises from passive consumption to active consumption. The new consumption concept of choosing consumption, comparing consumption, calculating the input-output cost of informatization and the quality cost of information management will be gradually established and formed. "The lobbying strategy of networking products", "the momentum building strategy of overwhelming advertising", "the golden strategy of borrowing celebrities' mouths" and "the order strategy of forcibly promoting information products with red headed documents" will gradually lose their aura and vigour

only those technologies, products, software and solutions that can bring efficiency, benefits, business opportunities and market to consumers will be products that can stand, make a loud noise and open to the market in the future; It will be a product with vitality and competitiveness

the most typical case reflecting this change is oaks group. In 2001, amid the warnings of many failed ERP implementation cases at home and abroad, oaks dared to be the first, invested 25million yuan and resolutely launched ERP. A year and a half later, the project was a success. It has become a model for China's private enterprises to successfully implement ERP

a secret weapon and basic experience of oaks' successful implementation of ERP is the subject consciousness in information projects. Oaks has determined the strategic positioning that the enterprise is the information subject; Established the strategic goal that enterprise informatization should see actual effect; The accountability principle that the main leaders of the enterprise are the first person in the informatization project has been established. It is this "three establishment" that makes oaks walk out a successful road of informatization for private enterprises

II. Market competition. The scheme will become the first competition point of competition.

the scheme is a mirror of the enterprise. It is the external expression of the technical connotation, management ability and service quality of an information product supplier. The silent scheme itself will become a tangible competitiveness

currently, manufacturing informatization schemes are flying all over the world.

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